7).Īpple, meanwhile, recently has focused its marketing on getting Windows users to migrate to the Mac. McDonough said Browne is slated to return to the MacBU on Oct. (Browne himself is just now beginning a sabbatical from Microsoft. In April, Kevin Browne, general manager of the MacBU, said Microsoft will continue to develop Mac products as long as it makes good business sense but refused to put a time frame to Microsoft's commitment.
The level of Microsoft's commitment to the Macintosh has come under question as a five-year deal between the two companies comes to a close. Instead, they upgrade their system software when they buy new computers, and right now, computer sales are weak. Apple could be experiencing a phenomenon that Microsoft has seen since Windows 2000-namely, consumers don't buy operating system upgrades like they used to. Only a small percentage of Mac users have yet to adopt the new version of the operating system. "What we'd love to see Apple do is market OS X to its own users," McDonough said. McDonough praised Mac OS X and said that not enough Mac owners are aware of the benefits of upgrading-they're caught instead on upgrade costs and the learning curve that comes with a new operating system. X by now, but instead has sold only 300,000 since the program went on sale last November, according to Tim McDonough, director of marketing for Microsoft's Macintosh Business Unit (MacBU). The software potentate had expected to sell 750,000 copies of Office v. The offers come after Microsoft revealed that sales of the software have not met its expectations. X and another that lets the Macintosh view programs running on a Windows PC or server. Microsoft is also offering two new pieces of downloadable software: one that lets Palm handhelds synchronize directly with Office v.
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X, and $100 for those buying a Mac and the full version of the software. 30, entails a $50 mail-in rebate for people buying a new Mac and upgrading to Office v.
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With sales of its Office suite for Mac OS X falling short of projections, Microsoft plans on Wednesday to announce a rebate for those who buy the software bundle when they pick up a new Mac.
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